How to Vet a Guest Post Site Before You Buy

A link is only as good as the site it sits on. Check these points first.

1. Relevance

Does the site cover topics close to yours, and would your audience read it?

2. Real content and audience

Look for original articles, a consistent publishing history and genuine engagement.

3. Outbound links

Be cautious if every article is packed with links to unrelated businesses.

4. Indexing and traffic trend

Check that the site is indexed and that traffic is stable, not just a high authority score.

5. Editorial standards

The site should publish well-written content and clearly label sponsored posts where required.

Metrics are a guide, not a guarantee, so always review the site itself.